Hearth vs EnerBank (Regions):
Fees, Lenders & Which Fits Your Business
The short answer
Side-by-side
| Hearth | EnerBank (Regions) | |
|---|---|---|
| Revenue model (battle card) | — | Net interest |
| What the contractor pays | Flat annual subscription; $0 per financed transaction | Dealer fees vary by loan product and are not published by Regions; a March 2026 third-party comparison cites 0%–24.5% depending on product, reaching 24.5% for promotional Zero Interest Loans. Dealer application process ~1–2 weeks. |
| Dealer fees | No | Yes |
| Enrollment fee | Yes | No |
| Contractor paid upfront | Yes | No |
| How financing works | Marketplace — homeowner sees personalized offers from an 18-lender network, soft credit pull | Direct bank lender — 'We're an actual bank... we fund and service all our loans, so you get paid quickly and we don't pull back funds if your customer defaults.' Point-of-sale loans delivered through a national network of enrolled contractors |
| Lending partner | 17 | 1 (themselves) |
| Apply to multiple lenders at once | Yes | No |
| See application status | Yes | Yes |
| Credit limit | $250,000 | $75,000 |
| Loan products | — | Same-As-Cash loans (no interest/no payments during SAC period, interest waived if paid in full), Reduced Interest Loans (longer-term, lower-rate monthly payments), Zero Interest Loans (0% fixed APR with equal monthly payments), and traditional installment loans |
| Loan type | Installment | Installment |
| Interest-free plans | Yes | Yes |
| Credit score (FICO) | All | Premium |
| Soft credit pull | Yes | No |
| Trades served | All home-improvement trades | Home improvement broadly (windows, remodeling, energy-saving products) through manufacturers, distributors, franchisors, retailers and independent contractors; contractor marketing pages exist per-trade (e.g. windows) |
| Markets served | Home Improvement | Home Improvement |
| Ownership status | — | Regions Bank completed its acquisition of EnerBank USA on Oct 1, 2021; the EnerBank name has been consolidated into the Regions brand and the contractor program now operates as Regions Home Improvement Financing. Team based in Salt Lake City; prior owner was CMS Energy |
| Scale | — | At acquisition: served more than 1 million homeowners since inception, working with over 10,000 contractors via mobile, online, and phone-based point-of-sale lending; largest specialized home-improvement FDIC-insured bank in the country (company description, 2021) |
| Size & stage | 5 years in business; ~200 employees | Owned by public bank |
| Current status | Actively originating through its 18-lender marketplace | Actively originating as Regions Home Improvement Financing (EnerBank USA name phased out after Regions Bank's Oct 2021 acquisition); contractor program and homeowner prequalification portal live as of July 2026. |
Every EnerBank (Regions) cell above is sourced (see footer). Rates and terms vary by lender and customer credit.
Where EnerBank (Regions) falls short
- Prime borrowers only
- Only one lender
- Dealers fees
- Must be in biz 3 yrs
- Paid after job
Source: Hearth competitive battle card and sales objection research (internal, reviewed 2026).
Hearth vs EnerBank (Regions) FAQ
How much does EnerBank (Regions) cost contractors?
Dealer fees vary by loan product and are not published by Regions; a March 2026 third-party comparison cites 0%–24.5% depending on product, reaching 24.5% for promotional Zero Interest Loans. Dealer application process ~1–2 weeks.
Does Hearth charge a dealer fee per loan?
No. Hearth is a flat annual subscription — most companies invest between $2,000–6,000/yr depending on the level of service, plus a one-time $99 setup fee. Financing offers come from third-party lenders and the contractor pays no per-transaction fee.
Which trades does EnerBank (Regions) serve?
Home improvement broadly (windows, remodeling, energy-saving products) through manufacturers, distributors, franchisors, retailers and independent contractors; contractor marketing pages exist per-trade (e.g. windows)
Can I switch to Hearth mid-season?
Yes. Onboarding is self-serve; most contractors send their first financed quote the same week. There is no per-loan fee to model — one flat subscription.
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Harper answers the calls you miss, captures leads after hours, and introduces monthly-payment options automatically — so no job inquiry slips through while you're on site.
Concierge onboarding
Hearth's concierge team sets financing up inside your sales process and trains your team, so offering payment options is seamless from day one.