Whether business owners like it or not, when comes to marketing 101; social media is a necessity if you want to bring in new customers and create engagement. Home improvement businesses with a great social media presence are sure to grow their customer base, and all it takes is a few minutes out of your day.
However, it can be difficult to come up with ideas for a post.
We’ve got you covered. In this blog, we’ll talk about 10 different examples of social media posts for home improvement businesses. You can do variations on these posts and have plenty of social media content for the near future.
Let’s dive into the 10 different types of posts you can make to engage your followers.
Why publishing content is important
You may be wondering why you should be posting content in the first place.
While it’s true that social media isn’t entirely necessary for a business to include in its marketing plan, you could be missing out on a lot of potential customers and you’ll be at a disadvantage if your competitors are making an effort on social media.
With the right social media strategy, your posts can attract new customers and keep you top-of-mind for customers that have previously worked with you, so they return as repeat customers in the future. In today’s modern business environment, most customer-facing businesses can’t afford to neglect social media marketing altogether. Fortunately, you don’t necessarily have to spend a ton of time on your strategy. You just need to make sure you’re thinking of high-quality posts regularly.
Ideas to promote your business
Now that we know why publishing content is important, let’s talk about some of the different posts you can make to get your followers interested. Here are some of the posts that do best for home improvement businesses:
1. Showcase before, during, and after photos of a project
One of the most popular posts for home improvement businesses is the before and after posts. This is a great way to show customers and potential customers the magic you can do. There are plenty of different ways you can post a before and after. You could simply do a two-picture comparison, you could make a detailed post that breaks down some details of the renovation, or you could even make a video with a cool transition showing the before turning into the after.
This is the reason people hire you, so these posts should be on your social media feed often. You want to show people the good work you do. Also, it’s a great idea to show some “during” posts as well. While the before and after posts provide a stark contrast between two important phases in the process, people may forget how much work goes into a renovation. Posting some in-progress pics will show people how much work and time the renovation process takes, making them want to hire you even more so they don’t have to do it themselves.
2. Share award announcements for your company
Make sure you let your followers know when your company is winning. If you’ve received an award or if you’ve been featured in some sort of publication, make sure to share that with your followers. People want to see the home improvement business they choose has trust and a good reputation. What better way to let them know that than with awards and accolades?
Also, if you’ve been featured in a ‘best of list or a publication, make sure to link that publication in your post so people can read more about you. You want to get as much engagement as possible.
3. Share a how-to guide with your followers
One of the best ways to engage people on social media is to provide them with valuable content. How-to guides can get a ton of engagement when done right. It also shows you know your stuff. How-to guides are an easy way to put your home improvement knowledge to good use and share some DIY tips with your audience. There are a few ways you could do a how-to guide. You could make a video for Instagram or TikTok, write a blog about it and blast it to your different social media channels, or you could make an infographic. Whichever way you choose to go, make sure you share it with all of your followers on all the relevant social media accounts you use.
4. Host a contest or giveaway
If you want to increase engagement and get people to follow your account, a contest or giveaway is a great way to do it. The key to contests and giveaways is to offer something that will get people interested. Giving away a koozie might not get the same level of engagement as offering to remodel a kitchen. Now, those two are on entirely different ends of the value spectrum, but there are prizes you can offer in the middle. Of course, if you want to offer something huge like a full-room remodel, you can pretty much guarantee that’s going to get a ton of attention.
When you make a contest like this, make sure the requirements for entry value your company. Require people to like the post, follow your account, and share it with two (or more) friends to enter the contest. This will ensure you get a ton of engagement and that you get new followers. Sure, some of them might unfollow after the contest, but a good portion of them won’t.
5. Re-share posts from others in your industry
Make sure to spread the love and share some posts from other industry professionals. This shows that you recognize good content when you see it, and there’s a chance your efforts will be reciprocated. This is also an easy post for when you’re short on time or post ideas. You might not want to share posts from direct competitors, but sharing posts from big names in the home improvement industry certainly isn’t going to cut into your customer base.
6. Industry news and updates
Make sure you show your followers that you’re up-to-date with the latest trends and news in the home improvement industry. You could make a short post giving your opinion on the latest industry news and updates, or you could make a full blog post about trends in the industry and share it on your social media channels.
7. Create marketing videos to show off your company
Videos can get a ton of engagement, especially if they’re well-made and able to hold someone’s attention. These can be short TikTok videos, or they can be longer videos showing a full remodel. Videos should never be boring, so make sure to take your time making something visually appealing that markets your company’s skills.
As mentioned, you don’t necessarily have to take a ton of time on these. Smartphone cameras are high-end enough to capture good footage, especially if you invest in a cheap tripod to keep them steady. You can then quickly edit these into a TikTok or Instagram Reel, add some music, and then post it to your channel. These videos could be before/after videos, time-lapse videos of a project, or anything else you can think of that you want to show off.
8. Share blog articles
If you come across a blog article you find interesting, there’s a good chance your followers might find it interesting too. You can make a quick social media post that links to the blog you read and you can give your thoughts and opinions about it in the post. This is a quick and easy way to engage with followers, especially if you get some comments from followers. This opens up a conversation and lets you reply directly to followers, increasing engagement on the post.
9. Highlight team members going above and beyond
If you have an awesome team that you’re proud of, make sure to show them off and highlight them regularly! This adds a personal touch to your social media posts and puts faces on your business. It’s also beneficial internally because it makes your employees feel good when you highlight their hard work and effort.
10. Promote the articles on your website
It’s a good idea to have a blog on your website and post on it regularly. Blog posts could be how-to guides, industry trends, a walk-through of a remodel, and anything else you can think of. Blogs are also good for SEO, helping you rank higher for your industry on search engines.
If you have blog posts, you can also turn these into easy social media posts. Simply paste a link to the article, give a quick blurb about what the article covers, and post it to your socials. If you’ve put the effort in to make a great blog post, you should make sure you’re promoting it. This also shows your followers that you’re knowledgeable and that they can learn about home renovations by following your page.<p>
Get started today with Hearth
Social media is just one tool you can use to enhance your home improvement business. Of course, it’s not the only tool home improvement businesses need. If you’re looking for a great all-in-one platform for invoicing, estimating, and customer financing — Hearth is your answer.
Learn more about Hearth today if you want to win more jobs and streamline your sales process.
