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Contractors who offer financing close 11 points higher and win 30% bigger jobs. See your number in 30 seconds.

Enter your numbers to see your true ROI. Instantly view projected revenue, test different scenarios with sliders or exact inputs, and see how changes – like financing – impact your margins and bottom line.

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30,000+

Pros Rely on
Hearth Everyday

brian hero image

$2B+

Projects Financed Through Hearth

4.6

Average Contractor Rating

A+

BBB Accredited Business

the math behind the numbers

WHY THE GAP eXISTS

Financing drives two simple gains: higher close rates and bigger jobs. Those small lifts compound across every quote, turning into massive revenue differences by year’s end.

+11 pts

CLOSE RATE LIFT

When contractors offer financing, close rates jump from an industry average of 38% to 49%. That’s 11 additional wins out of every 100 quotes, with no additional lead spend.

30%

BIGGER AVERAGE JOB

Homeowners upgrade scope when financing makes monthly payments feel manageable. Average project size grows 30% or more when financing is offered up front.

6 & 7 Figures

COMPOUNDED ANNUALLY

Across a full year of quotes, small per-quote lifts compound into six- and seven-figure revenue differences. A contractor sending 20 quotes/month at $12K average can close the year with a $740K gap.

pest control worker spraying cabinet

THE PROOF IN PANAMA CITY

From $30K kitchen to $90k job

How Kitchen & Bath Innovations used Hearth financing to triple their average project size, drive 200% overall project growth, and generate enough new revenue to successfully launch and expand a second business.

“When you’re offering financing up front, it makes a customer more likely to go with you over someone who doesn’t.”

Brian Flatt, owner – kitchen & bath innovations llc

Full Brian Flatt Case Study
200%

Project growth

7 DAYS

Funding speed

$30K➜$90k

Tripled project size

2ND BUSINESS

Expansion into a cabinet showroom

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FREQUENTLY ASKED QUESTIONS

Top questions contractors ask about financing

Everything you need to know about how Hearth’s customer-financing works, how to offer it, how customers apply, and what to expect when getting started.

Do customers actually want financing, or do they prefer to pay cash?

Even customers who can pay cash often prefer to keep their cash and pay monthly. And the “tire kickers”? Many move forward once they see the project as a manageable monthly payment instead of a large upfront cost. Contractors who offer financing on every estimate typically see an 11% to 17% lift in sales. As one contractor put it: most people can’t write a $30,000 check, but they can handle a $400 or $500 payment.

What if no one is asking me about financing?

Customers usually don’t ask because they assume they can’t afford it. Instead, they walk away or say they need to think about it. When you bring up financing on every quote, the conversation shifts. Instead of disappearing after hearing the price, customers start asking what the monthly payment looks like.

Will financing eat into my margins?

No. There are no dealer fees or per-loan fees, so you get paid in full on every financed job. In fact, financing often increases your average job size by 30% or more, which means your total margin dollars go up.

What if I already have a financing partner?

That’s a good sign—you already understand the value. But when customers get declined by your current lender, that’s lost revenue. Many contractors use Hearth alongside their existing partner to catch those deals and compare approval rates. You don’t need to switch to start winning more jobs.

Is financing worth it for a small business?

It matters even more when you’re small. Every quote counts. Turning a “let me think about it” into a signed job can make the difference between a good month and a great one, even if you’re only closing a few jobs.