TL;DR: Social media for contractors works when you treat it like a system, not a hobby. Pick 3 platforms (Facebook, Google Business Profile, Nextdoor). Post 6 days a week. Let Harper’s Social Media Creator build 3–4 of those posts for you with your logo, financing offer, and phone number baked in. You film one short video with your face, post one team shot, and share one customer review. Total time: 30 minutes a week. Mention monthly payments in every post — 61% of homeowners want to finance part of their project.
You want to be “the guy.” You know, the one people call when their neighbor says, “Do you know anyone?”That’s not luck. That’s social media doing its job. Here’s how to actually do it — without spending half your week on your phone.
Why bother?
Because 98% of consumers used the internet to find a local business in the past year (BrightLocal). If your Facebook page is dead, they’re calling the next company.
And here’s the kicker on jobs you’re already losing: over 61% of homeowners want to finance up to half their project, and another 19% want to finance the whole thing (Modernize).
Translation: every post where you mention monthly payments gets you in front of an extra audience your competitors are ignoring.
Where to post?
Pick 3 places. Not 10.
- Facebook — Homeowners 35–65 live here. The #1 platform for trades.
- Google Business Profile — Not exactly “social,” but Google ranks active profiles higher in local search. One post a week beats most of your competition.
- Nextdoor — Hyper-local. Claim your free Business Page at business.nextdoor.com. The real prize here is Recommendations — ask every happy customer to drop one. Each one shows up in front of hundreds of your literal neighbors.
Maybe skip Instagram, TikTok, X, and LinkedIn for now. Add them later if you want or have customers there.
What’s my weekly schedule? (and how Harper handles most of it)
Here’s the plan. 6 posts a week, about 30 minutes of work. See how Harper does most of the work for you by clicking here.
|
Day |
Post |
Who makes it |
Time |
|
Mon |
Harper-generated post #1 (with your logo, financing/monthly payments, your phone number) |
Harper |
1 min |
|
Tue |
Harper-generated post #2 (tip or seasonal) |
Harper |
1 min |
|
Wed |
Video with your face in it — 30-60 sec |
You |
See below |
|
Thu |
Harper-generated post #3 (offer or financing angle) |
Harper |
1 min |
|
Fri |
Team highlight — crew on a job, new hire, truck shot |
You (1 photo) |
2 min |
|
Sat |
Customer review or testimonial — screenshot or short video |
You |
3 min |
|
Sun |
Nothing. Time to chill. |
— |
— |
Sunday night, 5 minutes: Open Harper’s Social Media Creator. It builds a full week of branded posts in under a minute — with real images, your logo, your phone number, and financing/monthly payment messaging baked right in. Pick the 3–4 you like, schedule them. Done.
You handle the 3 “human” posts — video, team, customer review. Those are the ones that build trust because they show real people.
Total time per week: ~30 minutes. Most contractors spend 0 or 4 hours. You’re going to spend 30 minutes and beat both.
Always include in every post:
- Your phone number (Harper does this automatically)
- A line about monthly payments or financing (“Roofs starting at $189/mo”)
- One clear next step (“Call us” or “DM us”)
Ready to put Harper to work for you? Got 5 minutes right now? Call us at (512) 593-7495 to get started.
Cross-posting in local Facebook groups & Nextdoor
This is where most contractors get banned. Don’t be one of them.
Local Facebook groups:
- Join 3–5 groups for your town or county.
- Check the rules. Most groups only allow business posts on a specific day (“Self-Promo Saturday,” “Local Biz Friday”). Post on that day. Once. Not five times.
- The other 6 days, be a neighbor. When someone asks “anyone know a good roofer?” — comment with a real answer, a recent job photo, and your number. That’s where the jobs come from.
Nextdoor:
- You can only do 1–2 business posts a month, so don’t waste them.
- The real game is Recommendations. Text every happy customer: “If you’re happy with the work, would you mind dropping us a Recommendation on Nextdoor? Takes 30 seconds.” Half will do it.
What else Harper does (the part that pays for itself)
Here’s the thing nobody talks about. Social media works 24 hours a day. A homeowner sees your Facebook post at 9:47 PM and taps your number.
You’re asleep. They call the next person.
80% of homeowners call the first contractor they find — and if you don’t pick up, they’re gone in 10 seconds.
Harper’s AI receptionist answers your phone 24/7. 10 PM Saturday. 6 AM Sunday. Mid-job. She talks like a person, qualifies the lead, asks about financing, and books the appointment on your calendar.
You wake up. Job’s already booked.
Scott Barnett at Handrail City turned Harper on and booked $40,000+ in revenue in 6 months from calls he would’ve missed. ROI: over 3,000%.
Ready to put Harper to work for you? Got 5 minutes right now? Call us at (512) 593-7495 to get started.
So Harper does three things for you:
- Builds your social media posts so your page never goes dead
- Answers the calls those posts generate at 11 PM so you don’t lose the lead
- Follows up with every loan application so your customer actually moves forward.
Bonus: Short video ideas that actually work
You don’t need a film crew. Phone, vertical, 15–60 seconds. Film 5–6 in one 30-minute session every couple weeks and you’ve got a month of content.
- “I’m here” intro — Pull up to a job. “Hey, it’s Mike with Mike’s Roofing. We’re in Westport today — big storm damage. Watch this.” Walk around. Show the damage. 30 seconds.
- Before/after walk-through — Pan the job before you start. Pan it again when you’re done. Same shot. 15 seconds each.
- Face-to-camera tip — Phone on the truck bed. “Three things I check on every roof before I quote you.” 60 seconds.
- Crew at work — No talking. Your crew doing the job. Add a song. 15 seconds.
- Customer reaction — “Hey Mrs. Johnson, what do you think?” Capture her face. 15 seconds. (Ask permission first.)
- The “weird thing we found” — Hidden leak, wasp nest, raccoon. Whatever surprised you today. 30 seconds. These crush it.
Best contractors don’t look polished. They look like a person you’d want at your house.
The “I’ve got a guy” effect
Locally famous isn’t about being the biggest. It’s about being the first name in someone’s head.
Post 6 days a week. Let Harper handle 3–4 of them. You bring the face, the team, and the customer wins. Reply to every comment. Answer every call — Harper covers the ones you can’t.
That’s how you become “the guy.”
Ready to put Harper to work for you? Got 5 minutes right now? Call us at (512) 593-7495 to get started.
