The Homeowner’s Ultimate Guide to Personal Loans for Home Improvement

How many times have you opened a personal finance article then clicked away? Not because you didn’t want to learn, but because the article was filled with vague, unhelpful advice? We have. Many times. Shallow articles are frustrating because you’ll need all the help you can get to make smart financial decisions–especially with huge choices like how […]
New from Hearth: Clients Page Walkthrough

The new Clients page is your one-stop shop to monitor all of your clients’ latest financing and payments activity. Clients replaces the former Track page and offers a variety of new features and benefits for you and your organization. With the new Clients page, you can: 1. Track all of your clients’ financing and payments activities […]
Prepping for the Unknown of 2021 Part 4: Financing 101 for 2021 – Broaden Your Reach, Eliminate Fees, and Layer into Your Sales Process

2020 has been a hurricane of good and bad for everyone. Thankfully, the home improvement industry has seen year-over-year growth of over 20%. 2021 is shaping up to be a complete unknown, though, with unclear job growth reports and a virus that has completely disrupted our lives. Hearth has compiled the best national organizations, industry […]
6 Mistakes to Avoid When Selling Roofing With Financing

Steve Weyl knows how to grow a roofing business. In the first 10 years, he took his company Able Roofing from zero to $10 million in annual sales. During the next 10 years, Steve grew his company to $105 million, making it the largest residential roofing company in the United States. Today, Steve is a […]
Hearth Sales Script for Roofing

Adding financing to your roofing sales process is easy, and in this script you’ll learn how. This script follows a simple, three-step process: talk money, set expectations, and get funded! We built this script in collaboration with Steve Weyl, who grew his roofing company from $0 to $105 million and is now a nationally renowned […]
Prepping for the Unknown of 2021 Part 2: Save Time, Money, and Stay Ahead of the Curve with the Right Tech for 2021

2020 has been a hurricane of good and bad for everyone. Thankfully, the home improvement industry has seen year-over-year growth of over 20%. 2021 is shaping up to be a complete unknown, though, with unclear job growth reports and a virus that has completely disrupted our lives. Hearth has compiled the best national organizations, industry […]
Prepping for the Unknown of 2021 Part 1: Creating & Converting Leads, You Can’t Do One Without the Other

Preparing your home improvement business for 2021 2020 has been a hurricane of good and bad for everyone. Thankfully, the home improvement industry has seen year-over-year growth of over 20%. 2021 is shaping up to be a complete unknown, though, with unclear job growth reports and a virus that has completely disrupted our lives. Hearth […]
How do Hearth’s digital tools help contractors request, track and collect payments

Hearth is excited to announce our newest feature: Hearth Pay, an easy way for you to request, track and collect payments – all without having to leave the comfort of your home. Quit spending time chasing down money you’ve left on the table. We’ve built a new feature to help you collect your money faster, […]
How to Handle and Overcome Common Sales Objections
The Bottom Line Contractors encounter many objections when working to sell customers on home improvement or renovation projects. There rarely will be a time when a project is sold without any objections. They’re natural, and not something to be intimidated by. Knowing how to fight back against the most common objections will make you a […]
Hearth Sales Script
Adding financing to your sales process is easy — and in this script you’ll learn how. This script follows a simple, 5-step process: have the money conversation, set expectations, introduce Hearth, your customer pre-qualifies, and then you can get started! We built this script in collaboration with Steve Weyl, who grew his roofing company from […]