The Homeowner’s Ultimate Guide to Personal Loans for Home Improvement

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How many times have you opened a personal finance article then clicked away? Not because you didn’t want to learn, but because the article was filled with vague, unhelpful advice? We have. Many times. Shallow articles are frustrating because you’ll need all the help you can get to make smart financial decisions–especially with huge choices like how […]

New from Hearth: Clients Page Walkthrough

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The new Clients page is your one-stop shop to monitor all of your clients’ latest financing and payments activity. Clients replaces the former Track page and offers a variety of new features and benefits for you and your organization. With the new Clients page, you can: 1. Track all of your clients’ financing and payments activities […]

6 Mistakes to Avoid When Selling Roofing With Financing

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Steve Weyl knows how to grow a roofing business. In the first 10 years, he took his company Able Roofing from zero to $10 million in annual sales. During the next 10 years, Steve grew his company to $105 million, making it the largest residential roofing company in the United States. Today, Steve is a […]

Hearth Sales Script for Roofing

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Adding financing to your roofing sales process is easy, and in this script you’ll learn how. This script follows a simple, three-step process: talk money, set expectations, and get funded! We built this script in collaboration with Steve Weyl, who grew his roofing company from $0 to $105 million and is now a nationally renowned […]

How to Handle and Overcome Common Sales Objections

The Bottom Line Contractors encounter many objections when working to sell customers on home improvement or renovation projects. There rarely will be a time when a project is sold without any objections. They’re natural, and not something to be intimidated by. Knowing how to fight back against the most common objections will make you a […]

Hearth Sales Script

Adding financing to your sales process is easy — and in this script you’ll learn how. This script follows a simple, 5-step process: have the money conversation, set expectations, introduce Hearth, your customer pre-qualifies, and then you can get started! We built this script in collaboration with Steve Weyl, who grew his roofing company from […]