Video: How to Offer Hearth Financing
Offer 0% APR credit cards through Hearth!
We’re excited to announce that, starting today, you can offer 0% APR cards* as an add-on to your Hearth subscription. 58% of homeowners who use a credit card to finance a project take advantage of a no-interest promotion, and it’s not hard to see why. With a 0% APR credit card, your clients with strong […]
What do interest rate cuts mean for contractors like you?

If you offer financing, you’ve probably already seen the good news. On July 31, the Federal Reserve cut interest rates—meaning that the loans that you show your customers will have the lowest rates in almost a year. What is a rate cut? A rate cut occurs when the Federal Reserve (often referred to as “the […]
What You Need to Know About Rates

When your clients are applying for a loan, one of the numbers they’ll see is an Annual Percentage Rate (also known as an “APR” or a “rate”). This blog post is your one-stop shop for everything rates-related — including what rates are, what factors affect them, and what rates your clients can expect to see. […]
The contractor’s financing dictionary
Whether you’re new to offering financing or an industry veteran, you’ll come across these common financing terms. We’ve compiled and defined them here so that you can better understand and guide your homeowners through their financing journey. Homeowners can review these terms if they’re deciding between an secured and unsecured personal loan: Personal loans: one […]
Top 10 Hearth FAQs

Updated June 11, 2021 We receive a lot of questions from contractors about our process and product. This blog post has the answers to some of our most commonly asked questions. Have a question that isn’t answered here? Check out our Help Center for more FAQs! Why should I offer financing? If you don’t offer […]
How Marshland Lawn & Pressure Washing secured five new clients in one month by offering financing
Background: Company Name: Marshland Lawn & Pressure Washing Owner: Barrett Herbert Industry: Landscaping & fencing State: Louisiana Challenges: Marshland had three deals “on the hook”—clients who didn’t have the cash they needed to start the project and didn’t have any financing options But Marshland didn’t offer financing. “Never in my business have I been able […]
Is Sticker Shock Costing You?
It takes only one number to derail an entire sale. That number? The upfront cost of a project. If you’re like most contractors, you’ve often made the mistake of meeting with promising clients, giving them demos, and then quoting a price in the form of one lump sum. Seeing one lump sum can be scary. […]
Q&A: How do my clients’ FICO scores affect financing?

You may have heard that you’ll be seeing green only if your client has a premium FICO score. Is that true? The short answer is no — not with Hearth. We’ve broken down some other common questions and misconceptions about FICO scores below: Question: What is a FICO score? Answer: A FICO score is a […]
Ready to stop losing 7-15% of every job?

Your eyes aren’t deceiving you. You’ve closed a deal with financing, you’ve completed the project, the client is happy, and you’ve been paid. But that amount in your bank account looks smaller than you expected. What happened? Chances are that you lost a percentage of your profits to dealer fees. Dealer fees are the amount […]