If You’re Bidding, You’re Losing

If you’re not closing 40% or more of your bids, you’re probably bidding when you should be selling. What’s the difference? Salespeople are committed to their buyers. They offer the attributes, benefits, and options that fit buyers’ unique needs, and they focus on overall value, not price. Sellers’ close rates are around 40% or more. […]

If you don’t give the buyer a reason to buy today, they won’t

This post is Part I of our Steve Weyl series. Click here for Part II! Time kills deals. If you don’t give the buyer a reason to buy today, they won’t. As soon as you leave after giving a bid, your customer holds all the cards. They can discuss the price with friends, call up […]

How to create pain and close more deals

This post is Part II of our Steve Weyl series. Click here for Part I! If you don’t give buyers a reason to buy, they won’t. People buy emotionally and justify it intellectually. That emotion that triggers them to buy is called pain. When there is no pain, there is no sale. But how do […]

How to get an uncomfortable customer to YES

Put yourself in your customer’s shoes: asking for financing isn’t easy. In fact, sometimes it’s so hard that a homeowner might make up an excuse and back out of a deal because they’re embarrassed to ask for financing options. Think of all the deals you’ve lost because of this issue. The fact is, you can’t […]

3 secret killers of your winter cash flow

Temperatures are dropping, but your cash flow doesn’t have to join them. It’s true that earning new business is tough in the winter, but if you avoid these 3 marketing mistakes, you’ll have a shot at seeing some green earlier than springtime. Mistake #1: Neglecting old leads It may be tough to get new leads […]

3 steps to close the deal when your customer gets funded

You just helped a customer get funded through Hearth. It’s time to celebrate, but it’s also time to get the ball rolling on this project. Here are the next steps to make sure you can get the project started — and get paid — right away. Your next steps: Congratulate your customer on securing funding […]

Homeowner spotlight: How Chadana M. found “an affordable solution” with Hearth

“What experience will my customers have with Hearth?” We get asked this question often and we know why: great customer service is critical to your company’s success. The story below shows you the experience homeowners have with Hearth, and illustrates our commitment to your customers. Background Last month in Dolton, Illinois, Chadana M. found herself […]

Find out how much your clients can get with “Know Before You Go”

You drive to a client’s house, get to know them, walk through the project, and provide a detailed estimate — only to find out that the customer can’t afford the project. This all-too-common situation wastes time and money. That’’s why we’re excited to tell you about our newest tool: Know Before You Go. You can […]

How to offer Hearth during your on-site visit

Hearth’s mobile app lets you pre-qualify customers and get the deal done while you’re sitting with them at the kitchen table. Here’s how it works: Open up your Hearth mobile app and click on “Offer Financing.” Click “Start on this device” and hand your phone to your customer. They can then start a financing request. […]

How to pre-qualify your customer after a visit

Forgot to mention Hearth to a customer during the on-site visit? Did your customer want to request financing on their own? There are tons of reasons why you may want to send the financing link after the visit, and we’ve got you covered. Hearth has tools to help you pre-qualify your customer for payment options […]