Why are my customer’s rates so high?
Even when our lending partners find payment options for your client, every once in awhile, the rates may not be what your client expected. We know this can be a frustrating experience for both you and your client — we want to help you understand why this happens and what you can expect in the […]
Why didn’t my customer get pre-qualified through Hearth?
We know it’s frustrating when there are no loan options for your customer on Hearth. We’re able to find potential payment options for 70% of homeowners. However, like any financing partner, we can’t show options to customers every time. In this article, we’ll explain why a customer may not be prequalified and how to walk […]
How to close the sale after your customer pre-qualifies
We’re always thrilled when we can help your client find competitive monthly payment options! Next comes the fun part – getting your customer funded and closing the sale! We’re here to walk you through next steps. What to do after your customer pre-qualifies for financing: 1. Help them select a payment option: Once your customer […]
Combat sticker shock with Hearth Estimate Builder
10 seconds. That’s how long it takes to know whether the #1 deal-killing objection will derail your bid. This objection torpedoes thousands of bids every day. The objection, of course, is sticker shock – the wide-eyed “Ah! I only budgeted $10,000 for this $20,000 roof” knee-jerk reaction that stops a job in its tracks. Most […]
Interview: 3 tips for keeping your customers happy
Happy customers create referrals and repeat projects. We sat down with Stephanie Harvey, our Head of Customer Success, to get her 3 key strategies for delighting your customers. Below is a lightly edited version of the interview. Hearth: Stephanie, thanks for joining us! SH: Thanks for having me! Hearth: First question — how long have […]
Why Buyer Personas Are Important in Sales
You’ve heard that segmenting your customers and leads is important. Segmentation helps you focus on the leads that are most likely to become paying customers. But here’s something you may not know: merely segmenting your leads isn’t enough. You need to know how to market and sell differently to each segment. That’s where buyer personas […]
3 strategies to earn trust (and business) after a storm
Where there’s business, there’s fraud. And as storm season begins and thousands of homeowners need repairs, scam artists and shady contractors will flock to the scene. The news is full of stories warning homeowners, which means customers will be wary when finding a contractor. You’re going to have to work extra hard to build trust […]
The Contractor’s Guide to Facebook Ads (Pt. 1)
“How do I grow my business with Facebook ads?” Contractors ask us this question several times a week. It’s easy to see why: Facebook is a powerful tool for growing your home improvement business. But there’s a catch — it’s one of the toughest advertising tools to get right. And if you’re a contractor, Facebook […]
How Ecosource Roofing & Solar Used Hearth to Get 3 New Projects in 2 Weeks
Background Company Name: Ecosource Roofing & Solar Partner: Tanner Moriarty Industry: Roofing, water filtration, solar State: Texas Challenges 3 customers “were waiting for financing options to start their projects” says Tanner Ecosource is a fairly new company, and other financing companies didn’t want to work with a new business Ecosource is constantly looking to improve […]
6 Mistakes to Avoid When Selling With Financing
Steve Weyl knows how to grow a home improvement business. In the first 10 years, he took his company Able Roofing from zero to $10 million in annual sales. During the next 10 years, Steve grew his company to $105 million, making it the largest residential roofing company in the United States. Today, Steve is […]
